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@mercari | Mercari Japan

Created a year ago (Last Update: 10 days ago)

Kashima Antlers FC Executive, Japan

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Kashima Antlers FC Executive in Tokyo, Japan

To achieve these goals of opening up new revenue streams, improving existing marketing initiatives, building relationships with stakeholders, and maximizing club sales and profits, you can follow this strategic framework:

Market Analysis and Opportunity Identification:

  • Conduct thorough market research to identify unexplored niches, emerging trends, and customer preferences.
  • Analyze existing revenue streams to understand areas of improvement and potential new avenues.

New Business Plans and Revenue Strategies:

  • Develop innovative business plans to introduce new revenue streams. These could include partnerships, subscription models, exclusive content, or digital products.
  • Create detailed financial projections and ROI analysis for each new initiative.
  • Consider diversifying revenue streams to reduce dependence on a single source.

Marketing Enhancement:

  • Review and enhance your current marketing initiatives, such as fan clubs, to make them more appealing and engaging for your audience.
  • Implement data-driven marketing strategies that leverage user insights for better targeting.
  • Explore the use of social media, email marketing, and content marketing to attract and retain fans.

Partnership Development:

  • Identify potential partner companies that align with your brand and target audience. Build and nurture relationships with these partners.
  • Collaborate on joint ventures, co-marketing campaigns, or co-branded products to expand your reach and revenue potential.

Community Engagement:

  • Cultivate a strong sense of community among your fan base. Engage with your audience on social media, forums, and live events.
  • Use user-generated content and community participation to enhance brand loyalty and increase merchandise sales.

Media Relations:

  • Maintain good relationships with media outlets and influencers who can help amplify your brand's message.
  • Seek media partnerships that provide exposure to a wider audience.

Stakeholder Management:

  • Prioritize stakeholder communication and relationship management, which includes partners, fans, local communities, and other stakeholders.
  • Regularly engage with stakeholders to gather feedback and insights.

Data-Driven Decision-Making:

Utilize data analytics and user feedback to make informed decisions. Track and measure the success of marketing and revenue initiatives.

Continuous Optimization:

  • Continuously refine your strategies based on performance data, market shifts, and customer feedback.
  • Adapt to changes in technology and consumer behavior to stay competitive.

By implementing these strategies and maintaining a customer-centric approach, you can work towards achieving the goals of opening up new revenue streams, improving marketing initiatives, building strong relationships, and maximizing club sales and profits.

  • Facilitate the establishment of fresh enterprises through the utilization of the current resources held by Kashima Antlers FC.
  • Establish ventures that transcend the conventional scope of sports-related commerce, fostering engagement with the local community and government.
  • Present the potential to evolve beyond the commercial aspects of the club's functions, ultimately progressing towards a role as the future overseer of the entire organization.
  • A mutual commitment to the mission and principles of Mercari Group and Kashima Antlers FC
  • Proficiency in managerial roles
  • Capability to recognize and address challenges with innovation
  • Comprehension of financial and administrative aspects, particularly accounting
  • Must be able to travel to Kashima (while remote work is an option, attendance on game days is mandatory)
  • A keen interest in soccer, sports, and the entertainment industry
  • Background in sports industry operations
  • Experience in the entertainment sector, encompassing ticket management, fan engagement, merchandise sales, and sponsorships
  • Prior leadership roles in firms with sales exceeding 5 billion yen or with a workforce of over 100 employees
  • Track record of successfully overseeing and running enterprises
  • English: Independent (CEFR - B2) preferred. 
  • Japanese: Proficient (CEFR - C1) required

* For details about CEFR, see here

During the selection process, it's possible that the official employer for certain candidates may transition from Mercari Group to Kashima Antlers FC.

Employment Status

Full-time

The probationary period at our company lasts for the initial three months after joining. During this probationary period, your contract conditions will be identical to those of a permanent employee.

Office

Roppongi

  • We have a strict no-smoking policy within our office premises.
  • At Mercari, we have implemented a work style policy called "Your Choice." This policy grants each team member the autonomy to decide whether they prefer to work in the office or opt for full remote work, with certain exceptions made for specific job roles.

Work Hours

  • Full flextime (no “core time” or “flex time”).
  • *Does not apply to all positions

Holidays

  • Two days off per week (as well as national holidays, New Year's break, etc.).
  • Paid leave, congratulatory and bereavement leave, relax days, sick leave

Salary

  • Annual salary paid in 12 monthly installments (including fixed overtime allowance).
  • Based on skills, experience, and abilities.
  • Reviewed twice a year

Benefits

  • Complete health and social insurance.
  • Incentive program.
  • Support systems, including those that benefit the employee’s family members

Support

  • Relocation support.

Circulate all forms of value to unleash the potential in all people

"How can I contribute to society's prosperity given our limited resources?" This question served as the inspiration for the creation of the Mercari marketplace app in 2013 by our founder, Shintaro Yamada, during his travels around the world. We firmly believe that by facilitating the circulation of various forms of value, extending beyond physical items and money, we can open doors for individuals to pursue their aspirations and make positive contributions to society and those in their proximity. Mercari is committed to leveraging technology to connect people across the globe, ultimately striving to build a world where everyone can unlock their full potential. For more details on Mercari Group's mission, please refer to Mercari's Culture Doc.

Equal Opportunity Hiring

At Mercari, our mission is to build a world where no one's potential is constrained by their background, and where everyone has the liberty to generate value. We strongly emphasize that fostering a culture of Diversity & Inclusion is integral to realizing our mission.

This principle naturally extends to our hiring procedures. Mercari is dedicated to eradicating discrimination based on attributes such as age, gender, sexual orientation, race, religion, physical abilities, and other similar factors. Our objective is to ensure that individuals who resonate with our mission and values can become part of our team, regardless of their personal backgrounds. For more detailed information, please refer to our D&I Statement.

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