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@mercari | Mercari Japan

Created a year ago (Last Update: 15 days ago)

Marketing Manager - Mercari/Merpay/Mercoin, Japan

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Marketing Manager - Mercari/Merpay/Mercoin in Tokyo, Japan

Team Mission: Engagement & Retention

To circulate new value for our users and society with an intimate understanding of the value created by existing Mercari fans.

(Learn more about Mercari's mission and values here.)

Your role, centered around our team's mission, will encompass various crucial responsibilities. You will be tasked with user marketing planning, promoting development, and overseeing operations to encourage greater usage of Mercari by a wider audience. Additionally, you will lead the charge in concept development, strategy planning, and execution throughout all phases of user acquisition and nurturing. Alongside your individual duties, you will also be responsible for steering the project team to success. This position carries high expectations, but it also offers a unique opportunity to cultivate experience and skills that are not readily available elsewhere. It provides you with the chance to make a substantial impact on the world we inhabit.

The main user marketing domains include:

  • Acquiring new users for Mercari through advertisements and promotional events.
  • Enhancing Customer Relationship Management (CRM) and User Experience (UX) to facilitate a seamless onboarding process for new users, ensuring they can easily get started on Mercari.
  • Sustaining the engagement of existing users through CRM initiatives and promotional activities.
  • Strategizing and planning promotional events to attract and retain users.

We foster a culture characterized by "Sensitivity to areas with high growth expectations" multiplied by "The willingness to challenge beyond one's assigned domain." In our environment, individuals are empowered to explore and undertake any initiatives that advance the growth of our products and business, irrespective of their designated domains or existing skill sets. We wholeheartedly encourage all team members to experiment with diverse avenues that foster growth, transcending the boundaries of their assigned roles.

  • A shared commitment to the mission and values upheld by the Mercari Group and its affiliated companies.
  • A background in crafting marketing strategies within one of the specified domains.
  • Practical hands-on experience in Customer Relationship Management (CRM) and the execution of promotional events for ventures specializing in user-centric services.
  • Previous management experience within one of the specified fields.
  • A track record of making significant contributions to the attainment of Key Performance Indicator (KPI) goals.
  • Exceptional communication skills facilitating effective collaboration with individuals across various job roles, including business development specialists, engineers, and designers.
  • Practical experience in online/offline integrated marketing strategies.
  • Experience in product management for web services and mobile applications.
  • A proven ability to drive and promote projects.
  • Proficiency in big data analysis utilizing SQL.
  • Past experience in people management.
  • Strong hypothetical and logical thinking skills.
  • The capability to view User Experience (UX) and User Interface (UI) from the perspective of the user.

Skills and attributes of a marketing specialist:

  • Proficiency in identifying and addressing challenges that may arise while utilizing Mercari, along with the capacity to suggest remedies for these issues.
  • The capability to pursue progress, even amidst adversity, and a mentality that fosters a sense of accomplishment in attaining outcomes.
  • Alignment with our core values.

 (See this page for details.)

  • Japanese: Native level (C1).
  • English: Conversational level (B2)

  * For details about CEFR, see here

Employment Status

Full-time

The probationary period at our company lasts for the initial three months after joining. During this probationary period, your contract conditions will be identical to those of a permanent employee.

Office

Roppongi

  • We have a strict no-smoking policy within our office premises.
  • At Mercari, we have implemented a work style policy called "Your Choice." This policy grants each team member the autonomy to decide whether they prefer to work in the office or opt for full remote work, with certain exceptions made for specific job roles.

Work Hours

  • Full flextime (no “core time” or “flex time”).
  • *Does not apply to all positions

Holidays

  • Two days off per week (as well as national holidays, New Year's break, etc.).
  • Paid leave, congratulatory and bereavement leave, relax days, sick leave

Salary

  • Annual salary paid in 12 monthly installments (including fixed overtime allowance).
  • Based on skills, experience, and abilities.
  • Reviewed twice a year

Benefits

  • Complete health and social insurance.
  • Incentive program.
  • Support systems, including those that benefit the employee’s family members

Support

  • Relocation support.

Circulate all forms of value to unleash the potential in all people

"How can I contribute to society's prosperity given our limited resources?" This question served as the inspiration for the creation of the Mercari marketplace app in 2013 by our founder, Shintaro Yamada, during his travels around the world. We firmly believe that by facilitating the circulation of various forms of value, extending beyond physical items and money, we can open doors for individuals to pursue their aspirations and make positive contributions to society and those in their proximity. Mercari is committed to leveraging technology to connect people across the globe, ultimately striving to build a world where everyone can unlock their full potential. For more details on Mercari Group's mission, please refer to Mercari's Culture Doc.

Equal Opportunity Hiring

At Mercari, our mission is to build a world where no one's potential is constrained by their background, and where everyone has the liberty to generate value. We strongly emphasize that fostering a culture of Diversity & Inclusion is integral to realizing our mission.

This principle naturally extends to our hiring procedures. Mercari is dedicated to eradicating discrimination based on attributes such as age, gender, sexual orientation, race, religion, physical abilities, and other similar factors. Our objective is to ensure that individuals who resonate with our mission and values can become part of our team, regardless of their personal backgrounds. For more detailed information, please refer to our D&I Statement.

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