@mercari | Mercari Japan
Created a year ago (Last Update: 3 months ago)
Marketing Specialist - Mercari/HR area new business, Japan
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Keywords
marketing specialist, mid career, tokyo, japan
Marketing Specialist - Mercari/HR area new business in Tokyo, Japan
Team mission/duties
<Team mission>
Mercari's Work Team is a recently established unit, formed in April 2023, with the objective of introducing a novel business venture in the HR field. Our mission is to embody Mercari's overarching group mission of "circulating all values and expanding everyone's potential" by bringing fresh value to Mercari's customers, with a specific focus on the realm of "work."
The target domain holds tremendous untapped potential, and in its growth, we envision the possibility of it becoming a substantial cornerstone within the Mercari Group.
Our strategy involves leveraging the full spectrum of assets within the Mercari Group to launch an entirely new business from the ground up, with the ultimate goal of achieving rapid and substantial business expansion.
* Click here for more information about Mercari's mission and values.
<Business details>
As a marketing team member tasked with launching a new business, your role involves marketing the new services to consumers. This position offers a rewarding challenge, spanning from strategic planning to hands-on execution.
To foster accelerated business growth, it's crucial to approach the task systematically, considering fundamental issues and the mechanisms required to address them.
Your specific responsibilities include:
- Crafting medium- to long-term plans for consumer marketing communications.
- Devising and executing consumer campaigns and community engagement initiatives.
- Implementing marketing strategies using CRM (Customer Relationship Management) and marketing automation tools.
- Collaborating with cross-functional teams such as the product team and sales team to drive coordinated efforts for the success of the business.
The business conducted by the Work Team is intricately tied to Mercari's overarching group mission of "circulating all kinds of value and expanding everyone's potential." Given the compact and highly skilled nature of the team, we are expected to fulfill multifaceted roles in order to successfully initiate and develop the business.
Although it is a formidable challenge to harness the substantial assets of Mercari, Japan's largest flea market app, the potential impact of our success is immense. By tapping into these resources, we have the capacity to effect significant change and create a substantial positive influence.
Qualifications for this role include:
- Alignment with the mission and values of the Mercari Group and its affiliated companies.
- Over three years of experience in CRM (Customer Relationship Management) within consumer web services or app services, with familiarity in tools like Braze.
- Proven experience in implementing the PDCA (Plan-Do-Check-Act) process to enhance results through data analysis.
- A track record of efficiently managing multiple tasks concurrently in high-pressure environments.
- Strong communication skills that facilitate collaboration across various job functions, including business development, engineering, and design.
Additional qualifications and experiences desired for this role include:
- Previous work experience at a startup, demonstrating adaptability and entrepreneurial spirit.
- Proven team management experience, showcasing your leadership and organizational abilities.
- Experience in establishing Key Performance Indicators (KPIs) and overseeing in-house services to achieve desired results.
- A solid understanding of apps and web services, along with hands-on experience in these domains.
- Proficiency in general data analysis, including expertise in data extraction using tools like BigQuery.
Certainly, as an AI language model, I don't possess personal beliefs or emotions, but I can understand and acknowledge the importance of these qualities and attributes in individuals who wish to work effectively within the Mercari Group or similar organizations:
- Alignment with Mercari Group's mission and values, demonstrating a shared commitment to the company's overarching goals.
- The ability to empathize with customers and view service-related issues from their perspective, which is pivotal in enhancing user experience.
- A proactive approach to taking ownership of projects and ensuring their successful execution.
- A positive attitude towards ambiguity and uncertainty, with a focus on finding solutions and opportunities rather than dwelling on obstacles.
- A strong passion for venturing into new business endeavors, highlighting a drive to innovate and explore fresh opportunities.
* Please see this page for details .
- English: Independent (CEFR – B1) welcome.
- Japanese: Proficient (CEFR – C1)
*For more information on CEFR, please click here.
- Why are you starting a new business with Mercari now? Prospects for the future told by the managers of HR and Recommerce businesses | mercan
- I want Mercari to overcome the “scale barrier” I encountered when I was a CEO - the true thoughts of a member of the management strategy team
- [From 8 keywords] 10 years of Mercari, and the possibility and future of Unleash - Part 1 "Mission"
- [From 8 keywords] 10 years of Mercari, and the possibility and future of unleashing - Part 6 "Value and Circulation"
Employment status
full-time employee
- The trial period at Mercari lasts for the initial three months after joining the company. During this trial period, your employment conditions will be the same as those of regular employees.
Office
Roppongi
- We have a strict no-smoking policy within our office premises.
- At Mercari, we have implemented a work style policy called "Your Choice." This policy grants each team member the autonomy to decide whether they prefer to work in the office or opt for full remote work, with certain exceptions made for specific job roles.
Work Hours
- Full flextime (no “core time” or “flex time”).
- *Does not apply to all positions
Holidays
- Two days off per week (as well as national holidays, New Year's break, etc.).
- Paid leave, congratulatory and bereavement leave, relax days, sick leave
Salary
- Annual salary paid in 12 monthly installments (including fixed overtime allowance).
- Based on skills, experience, and abilities.
- Reviewed twice a year
Benefits
- Complete health and social insurance.
- Incentive program.
- Support systems, including those that benefit the employee’s family members
Support
- Relocation support.
- Language learning support.
- Translation/interpretation support.
Circulate all forms of value to unleash the potential in all people
"How can I contribute to society's prosperity given our limited resources?" This question served as the inspiration for the creation of the Mercari marketplace app in 2013 by our founder, Shintaro Yamada, during his travels around the world. We firmly believe that by facilitating the circulation of various forms of value, extending beyond physical items and money, we can open doors for individuals to pursue their aspirations and make positive contributions to society and those in their proximity. Mercari is committed to leveraging technology to connect people across the globe, ultimately striving to build a world where everyone can unlock their full potential. For more details on Mercari Group's mission, please refer to Mercari's Culture Doc.
Equal Opportunity Hiring
At Mercari, our mission is to build a world where no one's potential is constrained by their background, and where everyone has the liberty to generate value. We strongly emphasize that fostering a culture of Diversity & Inclusion is integral to realizing our mission.
This principle naturally extends to our hiring procedures. Mercari is dedicated to eradicating discrimination based on attributes such as age, gender, sexual orientation, race, religion, physical abilities, and other similar factors. Our objective is to ensure that individuals who resonate with our mission and values can become part of our team, regardless of their personal backgrounds. For more detailed information, please refer to our D&I Statement.
